SEO for Ecommerce: Why It Matters and What To Expect
SEO for Ecommerce: Why It Matters and What To Expect
SEO is one of those digital marketing services that is easy to overlook. After all, if you are running an ecommerce business, your primary focus needs to be on making sales and ensuring that your customers are happy with the products they receive from you. And yet, without a good SEO strategy in place, it can be hard to attract the kind of traffic that you need in order to make those sales in the first place. SEO consultants Melbourne had no difficulty running SEO on-site optimization for each products.
So why does SEO matter? What can it do for your business? And how do you go about putting together a solid SEO strategy? Read on to learn more.
Every ecommerce website owner knows the importance of ranking well on search engines. Getting indexed in the first few pages is essential to any online business, as it greatly affects the amount of organic traffic your site receives.
Research has shown that 75% of users never scroll past the first page of search results, making SEO a crucial strategy for ecommerce websites. In fact, if your site isn’t appearing on page one of Google search results, you may only be getting 5% of all traffic for the keywords you’re targeting. So if you’re not getting found for the keywords you want, chances are your competitors are.
But when it comes to ecommerce, high rankings can mean much more than just increased traffic. Research has shown that organic listings are still some of the most trusted sources for potential customers. In fact, 70% of consumers believe that companies appearing within organic search results are more trustworthy than those who rely solely on paid advertisements to get their message out.
So how do you get started with SEO? For beginners, there are plenty of resources available online that can help you get started with implementing an effective SEO strategy for your site.
Search engine optimization (SEO) is a collection of strategies and techniques used to increase visitor traffic to a website by improving search engine results. The goal is to appear on the first page of search results when someone searches for terms that are relevant to your business.
If you’re selling online, search engines are probably the primary source of visitors, and they can make or break your business.
For any ecommerce site, visitors who come in through search engines are more qualified than other visitors because they were actively looking for a product like yours. However, search engines do not simply rank websites based on how “salesy” they are. They want to provide the results that best match what the searcher is looking for, so you need to help them understand what your products are about and why they’re better than other choices out there.
In this post, we will explain why SEO matters for ecommerce sites, and give some tips for selling more with SEO.
When a new business owner is trying to find the right ecommerce platform, SEO (or “search engine optimization”) quickly becomes a topic of interest. SEO is such an important piece of the puzzle that Shopify has its own dedicated resource center for learning about it.
However, there are some aspects of SEO that can be confusing, especially when you’re starting out. That’s why we’re taking a look at some common questions and misconceptions new ecommerce business owners have about SEO. Learn more about different CMS platform for SEO purposes.
How Does SEO Work?
Search engines like Google, Bing and Yahoo are used by people searching for information on the web. It is their job to find the most relevant content for their users’ search queries, and this is done using complex algorithms.
Search engines crawl web pages looking for signals that help them understand what a page is about. These signals include things like:
Page titles
Headings (H1s)
Meta descriptions
Content quality/length
Images, videos and other media
Links to your website from other sites (backlinks)
Domain age and authority (for example, how long has a domain been active? How many high-quality sites link to it?)