The secret to TikTok’s success is its lean-back experience. The app is designed for users to passively consume videos that are up to 15 seconds long. While YouTube and Netflix have been successful with long-form content, Gen Z and millennials are looking for a different type of video experience. Social media marketing agency is the key to creating a successful social media management campaign and has the ability to lower your CPA (cost per acquisition) and maximize your ROI (return on investment).
TikTok’s passive experience has helped it gain more than 500 million active monthly users worldwide — making it one of the most popular apps in 2019. The app’s user growth is accelerating, with 90% of U.S. downloads coming since January 2019, according to Sensor Tower.
The Secret to Tiktok Success
If you want to get your brand noticed on TikTok, follow these steps:
- Define your audience. Make sure they are active on the network, and that your content fits in with the platform’s aesthetic.
- Figure out your content strategy. Do you have a budget for purchasing ads? Can you make video content yourself? Do you need outside help?
- Make engaging videos. Be real and authentic, use fun music and effects, and don’t be afraid to show your face or personality!
- Run a hashtag challenge or branded lens as an ad campaign if you have the budget for it – these are great ways to get followers quickly because people love sharing their videos about brands on social media! If not then try partnering with influencers who already have large audiences within this demographic so they can spread awareness about what makes your company unique by creating their own branded content around it!
TikTok’s rapid rise was the result of a perfect storm of circumstances, some of which were within their control and others that were not.
The most important element was their huge Chinese user base. China is a massive market, with about 900 million mobile internet users. TikTok’s parent company, ByteDance, offered them a mobile video app that was a big improvement over existing offerings. They built an audience of 120 million monthly active users in China alone before they launched TikTok elsewhere.
By the time they launched TikTok globally in 2017, they already had dozens of engineers working on the product, vast amounts of data to inform their decisions, and funding from investors who saw how quickly they were gaining users in China.
There was another important factor: timing. They launched just as other social media apps were reaching peak saturation and many people began to tire of the same old Instagram and Snapchat stories. TikTok offered something genuinely new — a fun platform for creating short videos with an emphasis on music, dancing and lip syncing. Soon it became the go-to app for teens around the world who wanted to express themselves creatively without taking things too seriously.
As TikTok has exploded in popularity, so has the conversation around the app. Some people are eager to hear how to make it big on TikTok. Others want to know once and for all what TikTok is and why anyone would use it.
TikTok is a social media platform for creating and sharing 15-second videos. The app fosters creativity through the use of special effects, sounds, and innovative editing tools, making people’s content engaging to watch.
As a brand, TikTok can feel a bit overwhelming at first glance. There’s an endless supply of videos on every topic imaginable, from music videos and dance challenges to educational videos on how to make slime or tie a bow tie.
The key is not getting lost in the information overload but instead focusing your energy on creating quality content for your target customer base.
Even if you’re not interested in creating viral content, you can still use TikTok as a way to build brand awareness for your business or share your expertise with other users — the opportunities are endless!
So, how do you get started? In this post we’ll go over some tips on how you can use this platform effectively for your business or personal brand.
Want to build brand awareness? Looking to connect with a new generation of consumers? Ready to get creative and have some fun?
TikTok is the place for you.
With more than 500 million monthly active users globally and 2 billion downloads, TikTok is quickly becoming the most popular social media platform. If you haven’t heard of TikTok yet, it’s an app that allows users to create and share short videos, typically music videos of themselves lip-syncing or dancing. And the best part? It’s free.
TikTok is a great opportunity for businesses, organizations and individuals to do something different in terms of their social media marketing strategy. This article will help get you started on TikTok and give you some ideas on how you can create your own content.