Social media is a powerful tool for reaching consumers directly, but that doesn’t mean it’s easy. It takes a lot of trial and error to get the right mix of content, visuals, and timing that will resonate with your audience. The good news is that there are plenty of examples out there—from both brands and individuals—that you can learn from. Here are six case studies that show how companies have run successful social media campaigns:
1. Blast from the past
- Use social media to connect with your audience.
- Find out what your audience wants to hear.
- Social media is a great way to get the word out about your brand.
- Follow your audience’s interests and engage with them.
2. Polls for a Purpose
Polls are a great way to engage your audience. They can be used for a variety of purposes, such as:
- Getting feedback on your product, service or brand
- Getting feedback on your social media strategy (i.e., what’s working and what isn’t)
Asking questions that are relevant to your audience will keep them engaged in the conversation, which will lead to more followers, likes and shares.
3. Going Behind the Scenes for Customer Engagement
Going behind the scenes with your customers can help you engage them and boost brand awareness. This tactic is especially effective for businesses that sell products or services that are highly visual, such as clothing or accessories, food and drink, or cosmetics.
If you’re launching a new product line, one of your best bets for gaining customer engagement is to give them an exclusive look at what’s happening behind the scenes. Show them where your products are made and how they’re made—from start to finish. By doing this, you’ll create anticipation around the launch of the new product line by allowing people to get excited about it before it even hits stores!
You can also share pictures on social media of yourself working hard in your office or interacting with employees during normal business hours so regular followers feel like they know “the real” side of your company (and feel more connected).
4. Finding the Funny Bone
Humor is a great way to engage your audience, attract new followers and create a memorable experience for them. Humor can help you show that you are human and not just a brand. It can also make your brand more relatable, which makes it easier for people to connect with your brand or product/service.
One study showed that humor on social media increases engagement by up to 90%. In addition, brands that use humor on Facebook see an average increase of 13%, while those who use it on Instagram see an average increase of 16%.
5. Hoping for (and Expecting) the Best with User-Generated Content
User-generated content is a great way to engage your audience and tell your brand story. With the right strategy in place, you can use user-generated content to promote your brand, as well.
A good way to get started with user-generated content is by creating a contest or challenge that encourages users to post their own stories and photos on social media. This will give them an incentive to share the story of how they discovered your product or service. It also gives them an opportunity to express their feelings about it—positive or negative!
You can also partner with influencers who have large followings on social media channels such as Facebook, Instagram, Twitter and YouTube (and even Snapchat). By working with these influential people who are willing to share their experiences using your product or service on their social media pages will increase awareness about what makes yours different from other brands out there.
6. A Smooth Takeover
One of the best ways to use a takeover is to introduce yourself to a new audience. As you’re trying to build awareness for your brand, it can be helpful to take over another account that has an established following and similar interests as yours. For example, if you run a coffee shop in Los Angeles, consider taking over the Instagram feed of one of the city’s most popular coffee shops (like Intelligentsia). You can then post images and videos from your own shop using hashtags like #coffee and #latte that will help people find your profile while also introducing them to what makes yours unique.
Another great way to use social media takesovers is when promoting events or products. For example:
- If you have an online store with limited-edition items that are about to sell out—post about this on other accounts’ followers feeds so they learn about them before they run out!
- If there is an event coming up that people would want tickets for—post reminders on other accounts so they know when tickets go on sale!
Social media case studies could help you improve your social media strategy
These case studies are great for learning, inspiration, and seeing what works.
- They can show you the best hashtags and keywords to use on Instagram.
- They can show you how to get more followers on Instagram.
- They can show you how to create a successful Facebook ad campaign that converts leads into sales (and how much it costs).
We’ve covered six social media case studies that have proven successful in the past. While some of them may not be as groundbreaking or innovative as others, they all share one common goal: to improve brand awareness through engagement and interaction. We hope that this article has given you some inspiration for your own marketing strategy—and maybe even shown you some new ways to think about how people use social media! Social media management helps most of the agencies we get in marketing strategy through engagement and interaction. Learn more about proven social media case studies we did in the past.