SEO for Newbies: How to Do Keyword Research

January 30, 2023January 30, 2023 admin

Introduction

Keyword research is an important part of SEO because it helps us discover what words and phrases help people find our content online! An independent SEO consultant Sydney knows how important the list of keywords that you want to rank.

Keyword research is the process of finding and analyzing search terms people enter into search engines while looking for content that answers their questions.

Keyword research helps you find out what people are searching for online by using tools like Google AdWords Keyword Planner and Moz’s Keyword Tool, which provide keyword suggestions, volume estimates and other valuable data.

There are two types of keywords you can use when doing keyword research: a generic keyword, or a long-tail keyword.

Generic keywords are general terms that describe your product or service. For example, if you’re a plumber and want to rank for the keyword “plumbing,” then this would be considered a generic keyword.
Long-tail keywords are more specific versions of generic keywords. They can be phrases or single words and they help you target specific searches that have low competition because they are less common than their shorter counterparts (i.e., “how do I unclog my sink?” vs “plumbing”).

Generic keywords consist of one word or short phrases, whereas long-tail keywords tend to be much longer and more specific.

Long-tail keywords are more specific than generic keywords. Longer, more targeted terms are more likely to be searched for and found in the top results. For example, if you’re a plumber in Seattle who specializes in repairing pipes beneath sinks, you might want your website to rank well when people search for “Seattle sink repair.” This is a long-tail keyword because it includes two different words (Seattle and sink) instead of just one (sink).

The length of your keyword depends on its specificity: A generic term like “plumber” could be considered short tail while an exact match like “Seattle plumber” would be considered long tail.

Both generic and long-tail keywords are very helpful in your search engine optimization (SEO) efforts, but in different ways.

Generic keywords are good for broad, general search terms. If you’re a plumber looking to promote your business online, then “plumber” is a great keyword for you. Search engines love this broad term because there are so many results that match it–and all those pages can be shown on the first page of Google’s results when someone searches for “plumber.” That means more people will see your website!

Long-tail keywords are great for more specific searches. If you’re a plumber looking to promote your business online and someone searches only for “mold removal services,” then that’s going to be much more effective than using just “plumbing” as a keyword because there aren’t as many competitors using such an exact phrase (and therefore fewer competing ads).

The first step to performing keyword research is identifying the type of content you’re trying to optimize.

The first step to performing keyword research is identifying the type of content you’re trying to optimize. For example, if your goal is to rank for “How-to” articles about baking cookies, then it’s important that you know what types of keywords will help achieve this goal.

In order to do that, let’s take a look at some examples:

Once you’ve identified your content topic, it’s time to do your research on potential keywords.

There are many ways to find popular keywords for your topic. The first thing to do is head over to Google and type in a few different synonyms of the word or phrase that comes to mind when thinking about what this article could be about. If one of those variations seems like it would also work well as a keyword (i.e., if it gets enough searches), then add that term into your list!

Next up: Autocomplete. With this tool at hand, we can see what people are searching for when they type in our chosen term(s). This gives us insight into long tail keywords that we might not have thought of otherwise–and could help us discover some hidden gems!

Now let’s take a look at Twitter Trends…this tool shows us which topics are hot right now by analyzing hashtags used across Twitter every day (you can also check out Google Trends if you’re feeling adventurous). It helps us identify topics related with high volume but low competition–the perfect combination when trying reach new audiences while staying competitive with other content creators who might be targeting similar groups within their niche space.”

A great place to start is Google!

A great place to start is Google! The world’s most popular search engine has a lot of data on what people are searching for, and it’s easy to find out what they’re looking for right now.

Google Trends allows you to see the volume of searches over time in different regions, industries and categories. You can also look at related searches for your keyword ideas by clicking on “related searches” underneath each suggested keyword (e.g., if you search for “SEO”, it will show you other related terms like “SEM,” “PPC,” etc.).

The autocomplete feature can also help with keyword research by showing you words or phrases that people often use when searching online (e.g., if someone wants information about buying shoes online).

You can also use Google autocomplete to get ideas for new keywords related to your topic.

You can also use Google autocomplete to get ideas for new keywords related to your topic. When you type a word into the search box, Google tries to predict what users might be looking for by displaying possible searches that have been made before.

For example, if you type “SEO” into the search box and hit enter, here are some of the things that will pop up:

SEO tools
SEO courses
How do I market my business online? (This one is also an example of a question.)

Google Trends and Twitter Trends are also great tools for performing keyword research based on popular topics that people are searching for at any given moment in time.

To use Google Trends, you simply type in a keyword and see how many times per day it’s being searched in the United States. You can also compare search volume over the last month, year and all-time high (the highest number of searches performed on that particular topic).

Twitter Trends is another tool worth checking out if you’re looking at trending topics online. It shows you what people are talking about now by displaying hashtags with high activity levels on an hourly basis so you can easily find out what topics are currently hot among your audience base

Another way to find relevant keyword ideas is by using Moz’s Keyword Explorer tool.

Using Moz’s Keyword Explorer tool is a great way to find relevant keywords for your content. It’s free and easy to use. The tool provides a list of keywords that are related to your topic, as well as their search volume and difficulty score (more on that later).

You can also use the keyword difficulty tool to help you determine which keywords will be easier or harder to rank for in Google. This information is useful when deciding which phrases would be best suited for targeting with your content creation efforts.

Lastly, you can use Quora and Reddit as sources for keyword ideas based on questions people are asking about particular topics or niches.

For example, if your site is about dog training, then search “how do I train my dog?” in the search bar and see what comes up. You’ll find a lot of relevant questions that people have asked in the past and are still asking today. These may be great places to start with your research!

Keyword research is an important part of SEO because it helps us discover what words and phrases help people find our content online!

When you’re doing keyword research, your goal is to find out what terms people are using when they search for information on the topic that your website covers. This way, you can use those same keywords in your content so that when people search for those terms online, they’ll find your site instead of someone else’s (like an old competitor).

Conclusion

Keyword research is an important part of SEO because it helps us discover what words and phrases help people find our content online! Best SEO agency knows how to find trendy keywords for your website.