How To Open-Source And Crowd-Source Your Selling

In these challenging times traditional job descriptions and role demarcations are redundant. No more is this evident than in respect to the need for ‘all hands on deck’ in terms of sales & business development. We call this trend the ‘Open-sourcing of sales‘. Sales Requires New Collaboration Organizations can no longer afford to leave selling purely in the domain of the sales department. Companies must open-source their business development effort beyond the sales department to create a ‘virtual sales team’. Selling used to be the job of a few, but with the economic slowdown it quickly became apparent that sales

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